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Irvine Chamber Trusted Partner Blog

Sales Scripts: Seven Keys of Selling and Persuasion Key #6: Handling Objections

John Kurth - Key #6 Handling Objections Potential customers give you Objections or reasons for not buying.  Prospect-Objections are a normal part of a sale’s presentation.  How objections

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How to Start Implementing Sustainability Practices in Your Business

Elisabeth Pechs - There are many articles about large companies implementing sustainable practices successfully.  They mention benefits like ‘saving money’, ‘improving the bottom

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Sales Scripts: Seven Keys of Selling and Persuasion Key #5: Reverse Engineering and Stage Selling

John Kurth - Key #5 Reverse Engineering
Top-Producing Salespeople look at their Sales Cycle and Sales Presentation strategically. Looking at your business strategically yields insights as to

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Mackenzie Corporation Announces Launch of New Website—http://www.MacKenzieCorp.com

MacKenzie Corporation proudly announces the launch of its new website at http://www.MacKenziecorp.com. Partnering with Orange County-based, Talent Evolution, MacKenzie has designed a website

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Doing Business and Taxes in This Economy – An Open Forum for Small Business Owners

Virginia Lorimor, CPA - Today there are an overwhelming number of issues facing business owners and those contemplating starting a business. Rising costs of health care, workers’

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Sales Scripts: Seven Keys of Selling and Persuasion Key 4 Benefit Bridges

Key #4: Benefit Bridges
People buy benefits is a fundamental principle of selling.  Yet knowledge of this is not enough to close sales.  People, who have been selling for a while, sometimes

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