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Best Practices for Small Businesses

The Irvine Micropreneur® Webinar Program

      Become a Brand Magnet    With hundreds of millions of websites online, the vast majority struggle for recognition. You can take simple actions that will pull attention and customers to your brand like a powerful magnet. Learn these steps from Barbara Findlay Schenck, author of Small Business Marketing for Dummies, Selling Your Business for Dummies, and a regular columnist for Microsoft's MSN Business on Main Street. "Become a Brand Magnet" [ppt] (Recorded October 20, 2011)(Running Time 51:32) 

      Black Belt Negotiating   -   Find out how to save thousands by getting better deals on everything you pay for by learning simple techniques that ancient martial artists have used for centuries to defeat much larger and stronger opponents.  (Recorded on 11/10/2011)(Running Time 51:07)

     Career Strategies for Adults   -   What are the liabilities of the arts as a career? What are some of the strategies you can do as a creative person?  What is the dfifference between vertical and horizontal markets? (Recorded 10/28/2010) (Running Time 52:25) 

     Career's and Lifestyles in a Changeing Economy - With Paul Edwards from content Developed by (Recorded on May 12, 2011) (Running Time 41:39)

     Creating Multiple Streams of Income  -   (Recorded 10/28/2010) (Running Time 52:25)     

     Deep Web  -  How Apple Created the IPod.  (Recorded ) (Running Time)

     Developing Profit Centers  -  (Recorded 3/3/2011 ) (Running Time)

     Email Marketing Featuring Constant Contact   -  3 Keys to Email Marketing; Connect, Confirm Grow. Learn about email service providers.   (Recorded on July 7, 2011) (Running Time 52:25)

     Emerging Trends    (Recorded on October 7, 2011) (Running Time 48:06)

     Entrepreneurs Roundup    (Recorded on June 30, 2011) (Running Time 56:15)

     Financial Planning for Expansion   (Recorded on September 21, 2011) (Running Time 49:26)

     Funding a Project Through Crowdsourcing  -    Crowdsourcing is the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call. (Recorded on September 1, 2011) (Running Time 46:33)

     Get Out of Your Business Rut  -  The real reasons for a business getting stuck that are GUARANTEED to be overlooked * Why resource limitations such as too little time and money are rarely the primary cause for getting stuck * How to move from confusion to clarity * How to get your business moving no matter what   (Recorded Jan 5, 2012) (Running Time 50:28)

     Getting a Company Turned Back Around  -    Panel Discussion with Robert Coleman, Pacific Venture Club, Bob Flack, Irvine Incubation Center, Michael Chinn, Pacific Venture Club, Kris Karlson, Bowman/Hanson (Recorded on July 21, 2011) (Running Time 52:42)

     How to Get your Business Acquired (How to get your Company Acquired) (Recorded on June 23, 2011) (Running Time 56:54)  

     How to Grow Your Business with Sales Scripts    If you are a business owner with just a few employees, this is the resource for you! Get help with key areas crucial to your success: Marketing Financing Planning Networking…and much more! (Recorded on August 4, 2011) (Running Time 48:09)

     How to Spot Business Opportunities  Innovation and the Micropreneur   (Recorded on 9/23/2010) (Running Time 53:49)

     How to Write, Publish, and Promote a Book  -   Better than any business card or brochure, a book establishes authority in your field, elevates your credibility, impresses clients, attracts media attention, and opens doors to new opportunities. Stephanie Chandler is the author of several books including Booked Up! How to Write, Publish, and Promote a Book to Grow Your Business, LEAP! 101 Ways to Grow Your Business, From Entrepreneur to Infopreneur (Recorded Dec 15, 2011) (Running Time 49:49)

     How to Double, Triple, or Quadruple the Value of Your Business  -  In this webinar you will learn 5 essential ways to steadily boost the value of any type of business in America- retail, manufacturing or service *How to transform your managerial mindset to get the most out of time and financial investments *How to use value-building strategies to raise growth capital and get the best terms *How to guide R & D activities You’ll discover it’s never too late to improve the operating value of your business and it’s perceived “worth.” Presented by Susan Schreter, founder of TakeCommand Information Media, Inc. (Recorded Janurary 26, 2012) (Running Time 36:10)

     Internet Radio as a Business Tool  -  There are literally thousands of Internet radio stations throughout the world, and many of these cater to a business audience.Join Guest Allan Holender, a radio professional for decades and Founder of Conscious Planet Radio to learn the inside story of how to create, produce, and distribute Internet radio programs that will increase your Internet visibility and get your message out to the public. Recorded on December 8, 2011) (Running time 56:25)

     Licensing Your Products, Leads and Designs  -   Who uses licensing & what are the benefits?(Recorded 1/13/2011) (Running Time 50:03)

    Marketing to the Affluent  - Learn the most successful products and services to offer the affluent * Learn how to locate and target affluent customers * Identify the key success points that will influence affluent customers to buy * Learn how to make an effective presentation to affluent customers Presented by David Wurth, Publisher of C-suite  (Recorded Janurary 13, 2012) (Running Time 56:55)

     Making Your Company Valuable     -    (Recorded 11/18/2010) (Running Time 51:11)

    Mobile Marketing Revolution  -  Mobile devices are everywhere, from cell phones to pads and tablets. Many experts consider that Mobile Marketing & Communication is the new gold rush in advertising, marketing, and customer servicing. Find out how mobile marketing works and the many applications that are already available for business owners to use. Presented by William Hamlin, CEO of TEGA Technologies LLC If you are a business owner with just a few employees, this is the resource for you! Get help with key areas crucial to your success: Marketing Financing Planning Networking…and much more! (Recorded on October 13, 2011) (Running Time 40:25)

    Mobile Business Communications for the Micropreneur   Business Communications for the Micropreneur Find out how to better integrate communications tools within your business from Chris Shank, Associate Director of Business Marketing for Verizon Wireless and Trudy Heatherly Business Marketing Manager for Verizon. (Recorded 9/15/2010) (Running Time 51:11)

     Money Types and Your Business  -  Learn about Archetypes & Their Meaning  (Recorded on 10/7/2010) (Running Time 49:29) 

     Moving a Start-up Beyond Incubation -   With Chris Lynch (Recorded on 10/7/2010) (Running Time 48:21)

     Profiting from Your Ideas and Inventions   With John Kim (Recorded on 11/11/2010) (Running Time 48:12) 

     Presentations and Documents for Investors    (Recorded on 6/2/2010) (Running Time 49:29)

     Public Offerings for the Small Company     The ability to advertise for investors is one of the greatest benefits of a public offering. However, most small companies have avoided public offerings due to the substantial requirements of time, money and other resources required. These issues can now often be avoided due to special programs created at the state and federal levels to promote small business growth. Join Host Robert Coleman and Securities attorney Paul Marotta as they cover the options that could make a small public offering right for your company.  (Recorded on 2/2/2012) (Running Time 49:23)

     Quick Ways to Get Additional Income    (Recorded on 2/17/2011) (Running Time 49:29)

     Secrets of Selling to Multicultural Customers       One-third of all Americans today are considered minorities and by 2050 they will be the majority. Micropreneurs can benefit from this exploding new consumer group IF you know how to meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others in your service area (Recorded on September 8, 2011)  (Runnung Time 57:13)

    Selling Your Designs  -  Teliha Draheim, Designer, Art Director, Licensing Agent and Marketing Specialist will share her insights into marketing your pattern designs and illustrations to commercial industries  (Recorded November 3, 2011) (Running Time 58:21)

     SEO and Social Media Best Practices - (Recorded on 3/31/2011) (Running Time 60:00)

'    Social Entrepreneurship; An Overview  - (Recorded on 4/14/2011) (Running Time 52:11)

     STARTUP America - (Recorded on 5/10/2012) (Running Time 43:28)

     The Next Step in New Leads      (Recorded on 9/9/2011) (Running Time 52:11)

     Using Twitter       (Recorded on 1/6/2011) (Running Time 52:11)

     Word of Mouth Marketing     (Recorded on 10/14/2011) (Running Time 52:11)