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|The Irvine Chamber is proud to offer business owners and managers FREE, interactive online webinars accessible by PC, laptop, tablet or mobile device. The weekly webinars cover a range of topics relevant to businesses including financing, entrepreneur and start-up tools and case studies, HR, public and private sector connections and resources, sales and marketing, social media engagement and operational issues designed to save money and make money.|
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call Toll Free (201) 479-4595 and enter 22392403#
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Toll Free (201) 479-4595 and enter 22392403#
Click here for recorded webinar archive
Marketing to Millennials
Millennials are increasing in strength and have the power to demand what they want. Although some have been described as selfish and lazy, they have also been credited with the power, ideas and hustle to change the corporate landscape forever. Understanding their motivation and mode of operation will help companies attract this complex generation to their products. As loyal consumers with increasing buying power, Millennials just might be the extra support that many brands need.
- Defining Millennials
- The importance of Millennials in the marketplace
- How to effectively reach Millennials
For over 25 years, DGWB has worked to be distinguished as one of the most trusted advertising communications brands in Southern California. DGWB is focused on creating meaningful and sustainable relationships between brands and their consumers and actively believe that all the choices we make are influenced by what we value. The most powerful way to increase the value of a brand in today’s marketplace is to create that meaningful connection between brands and customers. With work for companies such as The Irvine Company, Yogurtland and Wienerschnitzel, DGWB recognizes the increasingly important role of Millennials.
Get Ready for the Pros: Using the Power of Analytics to Prepare for Investors
Financial capital is the fuel that drives the engine of entrepreneurship. However, with so much competition for every investor dollar, entrepreneurs need to use every available resource to give themselves an advantage when presenting to investors. OCTANe is an Orange County-based economic development organization that has developed a predictive analytics approach to preparing start-up technology companies for institutional investment. The approach is implemented through OCTANe's accelerator, LaunchPad SBDC. Join Matthew Jenusaitis, President & CEO, Paul Symczak, OCTANe's VP of Entrepreneurship and Executive Director of the LaunchPad SBDC and Janelle Brunette, OCTANe's Director of Operations, as they cover:
- What components of a company presentation are critical to getting attention of investors
- How the LaunchPad predictive analytics process works
- How OCTANe supports the innovation economy in Orange County
The Dust Has Cleared: Post-Election Review of Employee Benefits and Healthcare
Now that the election is over, you may wonder what the implications may be for your employee benefits and healthcare programs. The landscape has continued to change over the last several years, and the shifting political climate will directly affect both your employees and your own company budgets. Join Employee Benefits expert Kelly Moore of Moore Benefits as she covers:
- Post-election: what is likely to change
- Managing your healthcare and benefits programs
- How to cut through healthcare and benefits confusions
November 20th SBA
What’s New with SBA’s Size Standards?
The U.S. Small Business Administration (SBA) has established numerical definitions of small businesses, or "size standards," for all for-profit industries. Size standards represent the largest size that a business (including its subsidiaries and affiliates) may be to remain classified as a small business concern. In determining what constitutes a small business, the definition will vary to reflect industry differences. These size standards are used to determine eligibility for SBA’s financial assistance and to its other programs, as well as for Federal government procurement programs designed to help small businesses.
Recently the SBA has increased the monetary size standards to account for inflation since 2008 and has issued an interim final rule that may affect your small business
- Learn how to define your NAICS (North American Industrial Classification System)
- Why it’s important to know the size of your business
- Learn how your business is affected
- What programs can you take advantage of as a small business
Your presenter will be Karen Burgess, Lead Business Opportunity Specialist with the U.S. Small Business Administration, Santa Ana District Office. Karen has worked with the federal government a total of 25 years. Prior to SBA, Karen worked for the Federal Deposit Insurance Corporation (FDIC).
November 27- No Program. Happy Thanksgiving!
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