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Irvine Builds Businesses

Next Live webinar on Thursday

October 23, 2014 at 12:05pm



(Click here for recorded webinar archive)


The Irvine Chamber is proud to offer business owners and managers FREE, interactive online webinars accessible by PC, laptop, tablet or mobile device. The weekly webinars cover a range of topics relevant to businesses including financing, entrepreneur and start-up tools and case studies, HR, public and private sector connections and resources, sales and marketing, social media engagement and operational issues designed to save money and make money.

You can join the webinar from your PC, Laptop, Tablet or Smart Phone

call Toll Free (201) 479-4595 and enter 22392403#

Note:  Your computer must allow Adobe Flash Player to run this webinar program. Some protected network computers may not allow interactive Flash based programs. You can still listen in by calling the Toll Free number and entering the show code. 

Toll Free (201) 479-4595 and enter 22392403#

Click here for recorded webinar archive

 Future Shows: 


October 23

The “How Tos” of Using Social Media & Social Networking in Talent Management

 

Social media is changing the way we communicate. Facebook™, Twitter™, LinkedIn™, Yammer, Yelp and blogs are creating unique opportunities and challenges for companies today and employers must decide how to interact with these ever-evolving venues. This presentation will address the benefits of using social networks and how a company can strategically build its social networks; how a company can build its brand on LinkedIn™, Facebook™ & Twitter™ and how these sites are being used by recruiters today; and how to incorporate the latest trends in social media to create a competitive advantage for your organization. We will look at how social media has created a fundamental shift in the way people communicate via real-time conversations online and determine if social networking really is any application or website that links communities of people together through the ability to upload and share media such as photos, videos and bookmarks, blogs, or to a message or link with friends, or to make new ones. It’s time to investigate some of the statistics and do some myth busting.

 

Key Learning Outcomes:

 

  • How to relate the latest trends in social media to recruiting
  • How LinkedIn, Facebook and Twitter are used by recruiters today
  • How to determine if Social fits into your culture and employment brand
  • Why it’s important to “join the conversation” today

Presented by Lizz Pellet: Fellow, Johns Hopkins University Talent Acquisition Advisor-Educator, Author, LinkedIn Guru, Culture/Branding Expert, Master Facilitator

 

 

October 30

Marketing to Millennials

 

Millennials are increasing in strength and have the power to demand what they want. Although some have been described as selfish and lazy, they have also been credited with the power, ideas and hustle to change the corporate landscape forever. Understanding their motivation and mode of operation will help companies attract this complex generation to their products. As loyal consumers with increasing buying power, Millennials just might be the extra support that many brands need.

  • Defining Millennials
  • The importance of Millennials in the marketplace
  • How to effectively reach Millennials

 

For over 25 years, DGWB has worked to be distinguished as one of the most trusted advertising communications brands in Southern California. DGWB is focused on creating meaningful and sustainable relationships between brands and their consumers and actively believe that all the choices we make are influenced by what we value. The most powerful way to increase the value of a brand in today’s marketplace is to create that meaningful connection between brands and customers. With work for companies such as The Irvine Company, Yogurtland and Wienerschnitzel, DGWB recognizes the increasingly important role of Millennials.

 

Planned for November 2014

Get Ready for the Pros: Using the Power of Analytics to Prepare for Investors

 

Financial capital is the fuel that drives the engine of entrepreneurship. However, with so much competition for every investor dollar, entrepreneurs need to use every available resource to give themselves an advantage when presenting to investors. OCTANe is an Orange County-based economic development organization that has developed a predictive analytics approach to preparing start-up technology companies for institutional investment.  The approach is implemented through OCTANe's accelerator, LaunchPad SBDC. Join Paul Symczak, OCTANe's VP of Entrepreneurship and Executive Director of the LaunchPad SBDC and Janelle Brunette, OCTANe's Director of Operations, as they cover:

  • What components of a company presentation are critical to getting attention of investors
  • How the LaunchPad predictive analytics process works
  • How OCTANe supports the innovation economy in Orange County

 
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